“Whatever You Can Imagine” is the theme of a newly produced commercial for Purdue University that includes a scene from the new David and Bonnie Brunner Equine Hospital. The commercial debuted on national television during the Purdue v. Illinois football game broadcast on ESPN. Just be aware – you might catch yourself getting emotional as the touching story and scenes unfold when you view it for the first time.
The video from the Equine Hospital figures prominently in the commercial about half-way through, and reflects a significant investment of time and effort on the part of the hospital team to facilitate the needed coordination with the videography crew. It was earlier this fall when the video crew spent part of an afternoon at the hospital recording scenes with Chester, a horse with the Equine Blood Donor Herd.
The young actress featured in the commercial had never been around a farm animal before, let alone one as large and potentially intimidating as a horse. Yet, Chester was gentle and sweet as they interacted for the cameras. As the story unfolds in the commercial, the segment with the actress and Chester helps to poignantly convey the message that young persons can become anything they imagine at Purdue – including a veterinarian or veterinary nurse.
A big thank you to Amy Balser, clinical services coordinator for the Purdue Equine and Farm Animal Hospitals, who ensured that Chester was well-groomed prior to the video shoot and that the entire area was tidied up for the big performance. Kelly Dold, marketing and communications manager for the Purdue University Veterinary Hospital and Animal Disease Diagnostic Laboratory, coordinated the scheduling of the video shoot.
Lauren Motuliak, senior marketing strategist with Purdue Marketing Communications said, “give Chester and extra gratitude pet for all of us.” Indeed, high-fives and a “high hoof” to all involved… including and especially Chester! Click here to view the commercial.
