Canine Educators Help Lift Spirits and Support on Purdue Day of Giving

May 3, 2024

a group of students interacts with a dog — Purdue Veterinary Medicine’s Canine Educators quickly commanded the attention of passersby on the Memorial Mall as the dogs and their care team arrived for “Pet-a-Pup” during the Purdue Day of Giving April 24.

You could say the 2024 Purdue Day of Giving, which goes by “PDoG” for short, truly was a “dog’s day” – in a good way – for the Purdue University College of Veterinary Medicine. The 24-hour online and social media-driven fundraising event on April 24 attracted record, world-wide giving from Boilermakers, including Purdue Veterinary Medicine alumni, friends, faculty and staff. As part of the on-campus festivities, the PVM Canine Educators and their care team took center stage, so to speak, on Purdue’s Memorial Mall by Stewart Center, offering passersby the opportunity to “Pet-a-Pup” to brighten their day!

The contented and engaging Beagles and Labrador Retrievers on the Canine Educators’ team helped energize giving to the college as they greeted people crossing the Memorial Mall. By the end of the 2024 Purdue Day of Giving, the college had received more than $3 million in new gifts and funding commitments. Other PDoG highlights for the college included:

A top ten finish on the PDoG Leaderboard for total dollars raised, which put the college in sixth place overall
A eighth-place finish on the “Meet the Challenge” PDoG Leaderboard, representing a 14% increase in overall donor participation compared to 2023
A total of 263 unique gifts received from PVM donors

“It was inspiring to see so many members of the PVM community taking time out of their busy schedules to celebrate the day or offer support while stopping by the Advancement Office in Lynn Hall or hanging out with the Canine Educators on Memorial Mall April 24,” said Mackenzie Martin, PVM director of client development, who helped coordinate Day of Giving details for the college. “PVM’s success that day in boosting the number of gifts contributed compared to last year’s Day of Giving resulted in the college receiving more than $4,000 in bonus funds!”

It also was a historic fundraising day for Purdue University, with a record 32,054 gifts contributed in the 24-hour period, totaling $76.5 million. Purdue Day of Giving encompasses all of the university’s campuses — West Lafayette, Purdue Fort Wayne and Purdue Northwest — as well as Purdue Global. In addition to the money raised from donors, participating programs competed for cash prizes through more than 30 different challenges. Click here to view a PDoG recap that includes access to the leaderboards showing top finishers for the various Purdue Day of Giving challenges.

“As we celebrate the culmination of yet another remarkable Purdue Day of Giving, we are ever grateful for the extraordinary generosity of Boilermakers around the globe,” Purdue President Mung Chiang said. With the benefit of this year’s record-breaking giving level, the Purdue Day of Giving since its launch in 2014 has raised a cumulative total of $497 million.

Writer(s): Kevin Doerr | pvmnews@purdue.edu

Recent Stories

Indiana FFA Names PVM’s Julia Wickard as One of Five New Board Members

Executive Director of the Purdue Veterinary Alumni Association and Constituent Liaison Julia Wickard is one of five newly named members of the Indiana FFA Foundation board of directors. The appointments took effect July 1.

Alumnus and Oncology Specialist Dr. Christopher Fulkerson Appointed as Associate Dean for Purdue Veterinary Hospitals

Purdue Veterinary Medicine Dean Bret D. Marsh, DVM, has named Dr. Christopher Fulkerson as Associate Dean for Clinical Affairs and Chief Veterinary Officer for the Purdue Veterinary Hospitals. The appointment was announced July 1, the same day that Dr. Fulkerson’s promotion to full Clinical Professor of Veterinary Medical Oncology took effect.

“Paws Up” for the ADDL Accessioning and Molecular Teams – brought to you by the PVM Wellness Committee

This week, we express our sincere gratitude to our ADDL Accessioning and Molecular Teams (and cross trained individuals).

PVM Dean Bret Marsh Shares College Update with Swine Producers and Industry Partners at Major Swine Event in Indianapolis

Swine Health was the focus of a significant event recently at the Indiana State Fairgrounds in Indianapolis as swine industry partners and swine producers gathered for the National Junior Summer Spectacular (NJSS) and Summer Type Conference (STC). The event was held at the end of June in the Fall Creek Pavillion and included a Swine Health Briefing that featured swine industry and veterinary medicine leaders including Purdue Veterinary Medicine Dean Bret Marsh, who also had an opportunity to provide an update on the College of Veterinary Medicine.

2026 Annual Recognition Ceremony Honors VCS Residents, Graduate Students, and PVH Interns

On Monday, June 29, 2026, more than 100 faculty and staff from the Department of Veterinary Clinical Sciences and the Purdue University Veterinary Hospital gathered at Thomas Duncan Hall for the 2026 Resident and Intern Recognition Ceremony. This annual event provides a great opportunity to honor and celebrate the contributions of the residents, interns, and graduate students who are completing their programs this summer.

New Administrative Assistant Joins PVM Office of Student Success

The Purdue University College of Veterinary Medicine welcomes Charity Holden as the new administrative assistant in the Office of Student Success.

“Paws Up” for Scott Fix – brought to you by the PVM Wellness Committee

This week we are highlighting Scott Fix who is the Lead Facilities Manager in the Department of Veterinary Administration.

Remembering Zeus: A Legacy of Loyalty and Love

We continue our series of articles about animals and their owners who’ve found help and healing at the Purdue University Veterinary Hospital by sharing the story of a beloved dog named Zeus. For Amy Fitzsimmons-Blaising, Zeus wasn’t just a dog, he was her spirit animal and best friend. A proud Giant Schnauzer bred in Bedford, Indiana, Zeus had been the heart of Amy’s home for 11 unforgettable years. Then, in October 2024, Zeus’s health challenges began, when he started coughing and showing signs that looked like seizures. After rushing him to a local veterinary urgent care facility, Amy learned he was in congestive heart failure, and she turned to the Purdue University Veterinary Hospital for help.

PVM Scholar Receives Purdue WGHI Pilot Grant Aimed at Advancing Women’s Health

Purdue University’s Women’s Global Health Institute (WGHI) has announced six pilot research grant awards aimed at solving critical problems in women’s health and quality of life, and one of recipients is Purdue Veterinary Medicine faculty member Viju Vijayan Pillai. Dr. Pillai is assistant professor of anatomic pathology in the College of Veterinary Medicine’s Department of Comparative Pathobiology.

The universal socket set of vaccines: Innovative technology heralds more effective, more efficient vaccines

You fight fire with fire. And Purdue Veterinary Medicine vaccine expert Suresh Mittal fights viruses with viruses. Using innovative techniques, Dr. Mittal, Distinguished Professor of Virology in the College of Veterinary Medicine’s Department of Comparative Pathobiology, develops novel vaccines for viral infections including avian influenza.