The need for professional advancement in the face of accelerating change has long been an accepted fact of the medical/scientific community. This is particularly true for the practicing veterinarian. In this economy, veterinary professionals will face an increasingly competitive business environment brought on by new and expensive advances in surgical equipment, medical treatments, computer and communication technology, and the progression of corporate ownership, practice consolidations, and pet superstores. As a consequence, veterinarians who lack a broad-based understanding of business will find the economic viability of their practices challenged.
To help meet those challenges, the Veterinary Practice Management Program has been developed by Purdue’s Krannert School of Management and College of Veterinary Medicine. It is an intensive, four-module, management education program offering graduate-level instruction on core management issues. The program is held at Purdue University's West Lafayette, Indiana, campus and offers an exciting, academically stimulating course of study. Courses draw upon the faculty and resources of Purdue University's Krannert Graduate School of Management as well as guest faculty selected for their academic credentials and experience in management.
Veterinarians, veterinary technicians, practice managers, and veterinary students. There are significant benefits from having two people from one practice attend the program. Attendees are better equipped to develop a more in-depth plan to help the business side of their animal care practice.
Participants should follow the four program modules offered in this order: HR: Developing & Leading your Veterinary Team; Veterinary Practice Financials: Learning Where to Start; Marketing &: Social Media for your Veterinary Clinic; and Strategic Thinking: Creating a Plan for Loyalty and Growth. This is important since during the later modules, participants will have opportunities to interact with faculty from previous modules and discuss progress in implementing the new ideas and procedures developed during the program.