VPMP Features and Objectives


  • VPMP modules feature intensive instruction using experienced, specialized faculty in each of four management areas; human resources, accounting & finance, marketing, and strategic planning.
  • Participants receive Continuing Education Credits (CEs) for completion of each module. Participants satisfactorily completing all four modules receive a Veterinary Practice Management Program Certificate from the Krannert School of Management and the College of Veterinary Medicine at Purdue.
  • The program emphasizes analytical skills that have practical application to decision making in the veterinary practice. Business case presentations, used extensively as an instructional vehicle, reinforce the program's applied orientation.
  • Frequent opportunities are provided for productive interaction with practitioners and practice team decision-makers representing a broad range of veterinary businesses and geographic locations.
  • Each module accommodates the unique business needs of a practice team with convenient Friday-Saturday-Sunday seminars that minimize time away from the practice on weekdays and maximize the benefits to participants of weekend travel discounts.
  • To gain the most from class time and the instructors´ presentations, participants will receive pre-session reading materials and assignments to complete prior to their arrival on campus. Participants also should anticipate some evening group study and case preparation assignments.
  • Facilities of Purdue University's West Lafayette, Indiana, campus and the Krannert Center for Executive Education and Research are utilized. The Krannert Center features comfortably appointed, arena-style classrooms, smaller study rooms for break-out group interaction and comfortable lounges.


  1. Increase the knowledge base for effective decision making and on-the-job performance with an integrated series of management courses designed to increase overall managerial effectiveness.
  2. Improve the profitability and quality of the participants’ businesses by providing state–of–the–art management techniques, tools, and skills in areas particularly relevant to the practicing veterinarian and practice team manager. These areas concentrate in human resource management, accounting & financial management and marketing management.
  3. Promote the importance of long-term, strategic thinking by providing the participants with the training and planning skills that are essential for preparing a practice for the future.
  4. Study real-world business issues in a stimulating, interactive academic setting. VPMP participants develop a broader understanding of the competitive environment in which veterinarians operate by exploring the problems and opportunities emerging from a rapidly changing industry. Participants will interact and share experiences with veterinary colleagues to learn ways to cope and with common management issues.

CVPMAll courses in this program are applicable toward the continuing education requirement for the Certified Veterinary Practice Manager program offered by the Veterinary Hospital Managers Association.