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Veterinary Practice Management Program

A professional practice management certificate program designed for veterinarians, veterinary technicians and technologists, and practice managers with business decision-making responsibility that seek improved profitability, a competitive advantage, and long-term success. Read the program overview.
Purdue Veterinary Medicine
Globally advancing animal health and welfare and human health.
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Krannert School of Management
Analytical Insight, Global Leaders.
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Shape your future. Strengthen your practice. Boost your bottom line.


Register now to secure your spot in the next Veterinary Practice Management Program.

CVPMAll courses in this program are applicable toward the continuing education requirement for the Certified Veterinary Practice Manager program offered by the Veterinary Hospital Managers Association. 

Click here to learn more about The Certified Veterinary Practice Manager (CVPM) certification.

Program Areas

HR: Developing & Leading your Veterinary Team

Develop strategies and policies to motivate and compensate staff, and to improve communications with peers and clients to enhance productivity and profitability.

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Veterinary Practice Financials: Learning Where to Start

Understand business ratios, cash flow, financial planning, working capital management, debt capacity, capital budgeting, and fixed vs. variable costs to set appropriate financial direction for a practice.

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Marketing & Social Media for your Veterinary Clinic

Maximize the impact of marketing strategies such as; client /buyer behavior, advertising and promotion, on-line marketing, market segmentation, competitive analysis, and pricing issues to help market your practice successfully to clients.

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Strategic Thinking: Creating a Plan for Loyalty & Growth

Apply the management knowledge and skills learned toward the development of a functional business plan in order to gain a competitive advantage in the marketplace.

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Learn about the Veterinary Practice Management Program from alumni, faculty and industry leaders.


"It's been invaluable...I would recommend coming to this particular program with your office manager – the owner and the office manager together. I think it’s much easier to be able to proceed forward with the ideas that are delivered in the program, when you have both people here being able to discuss these things."

- Dr. Parva Bezrutczyk
Arizona Animal Wellness Center, Gilbert, Ariz.

See what others are saying about VPMP...


David Schoorman

F. David Schoorman, Ph.D.

Professor of Organizational Behavior and Human Resource Management

His teaching interests encompass organizational behavior, organizational theory, and research methods. His current research interests include organization effectiveness, decision making, leadership, motivation, and management.

Ron Lazer

Ron Lazer, Ph.D.

Visiting Professor, Krannert School of Management, Professor, Sha’arei Mishpar Academic Center in Israel

His teaching interests include corporate financial reporting, financial statement analysis and valuation. On the research side, he is involved in financial accounting and reporting, value relevance of accounting information, forecasts, regulation impact, companies' valuation, and voluntary disclosures.

Daniel McQuiston

Daniel McQuiston, Ph.D.

Associate Professor of Marketing in the College of Business Administration, Butler University

His teaching interests include marketing management, industrial marketing, personal selling and sales management, marketing decision making, organizational buying behavior, strategic alliances in industrial distribution channels.

Logan Jordan

Logan Jordan, Ph.D.

Associate Dean for Administration at the Krannert School of Management

His academic area is strategic management, and his teaching has included courses in corporate strategy, competitive advantage and the management of innovation and technology. He has taught in Krannert’s undergraduate, masters, and executive programs, including management development programs for Cendant, Pfizer, Novartis and Rolls Royce.