VPMP Open House Draws Attention to Practice Management Training at Purdue

Attendees at the 2016 Purdue Veterinary Conference had the chance to check out the Veterinary Practice Management Program (VPMP) during a special open house and networking lunch as the conference was wrapping up Friday, September 30. Interested conference-goers were able to spend part of their day in the Krannert Center networking with a current cohort of VPMP participants. They also were able to attend a class taught by Krannert Professor and Associate Dean for Executive Education and Global Programs David Schoorman, focusing on motivation and human resources management, and get additional information about the program at a Q&A session.

Dr. David Schoorman, Krannert professor of management and associate dean for executive education and global programs, engages with VPMP participants during his class on human resources management.

Dr. David Schoorman, Krannert professor of management and associate dean for executive education and global programs, engages with VPMP participants during his class on human resources management.

Bridget Weast, a conference attendee from Sellersburg, Ind. and graduate of the Purdue Veterinary Technology Class of 2007, saw the VPMP option in the conference program and decided to attend. “I think it’s very interesting. I’ve gotten a lot of great information just from the little bit that I’ve heard today,” said Bridget. “It’s very applicable to the industry, and applies even outside of veterinary medicine, too. I would choose to do this program.”

VPMP is a professional development program that draws participants from across the country and all areas of the veterinary profession.  They join a cohort of colleagues that meets during four weekends spanning 18 months to cover modules on human resources management, accounting and financial management, marketing management and strategic thinking. The members of the newest cohort began their first weekend together on Thursday, September 29, covering the human resources management module. Though their classes have just started, they can already see the value of the program. Emily Dempsey, a staff member at Pleasantville Animal Hospital in New York and current student in the Purdue University College of Veterinary Medicine’s Veterinary Technology Distance Learning Program, had been considering practice management for a while when she heard about VPMP. “I’m definitely learning a lot. I feel a lot more comfortable with the knowledge that I already have and expanding on it,” said Emily. “It’s been great and I think I will gain the skills I need to transition to practice manager.”

VPMP involves a collaboration between Purdue Veterinary Medicine and the Krannert School of Management. Recognizing the value of VPMP for veterinary students as well as practitioners, the College of Veterinary Medicine awarded scholarships to five second-year Purdue DVM students so they could enroll in the graduate-level professional development program. One of those recipients, Alexandra Osborne, said she chose to pursue the certificate program to expand upon her largely science-based background. “I’ve always considered eventually becoming a practice owner at some point, so I think it’s better to learn how to do that sort of thing now as a base to build upon later,” Alexandra said. “Even from the first few classes in this first module, I’ve picked up on a lot and been able to meet a number of other people with varying backgrounds and positions in practices. You get a lot of different views that you had never thought of—I’m going into this program from the perspective of a DVM, but we also have practice managers and vet techs and other positions here, too. I really like that.”

Bridget Weast (PU AS-VT 2007), of Sellersburg, Ind., took advantage of the VPMP Open House and networking session.

Bridget Weast (PU AS-VT 2007), of Sellersburg, Ind., took advantage of the VPMP Open House and networking session.

Emily Dempsey, a staff member at Pleasantville Animal Hospital in New York, is a current VPMP student.

Emily Dempsey, a staff member at Pleasantville Animal Hospital in New York, is a current VPMP student.

VPMP scholarship recipient Cody Land, of the DVM Class of 2019, is president-elect of the PVM Chapter of the Veterinary Business Management Association.

VPMP scholarship recipient Cody Land, of the DVM Class of 2019, is president-elect of the PVM Chapter of the Veterinary Business Management Association.

Alexandra Osborne, of the DVM Class of 2019, is one of five second-year DVM students awarded a scholarship to enroll in the VPMP program.

Alexandra Osborne, of the DVM Class of 2019, is one of five second-year DVM students awarded a scholarship to enroll in the VPMP program.

Another scholarship recipient, Cody Land, serves as president-elect of Purdue Veterinary Medicine’s Chapter of the Veterinary Business Management Association and enrolled in VPMP to learn more about the subject. “I think that with veterinary medicine, you can control your destiny more and business is a large part of that, and yet I feel the subject is underutilized or under-taught in veterinary school curricula,” Cody explained. “VPMP has been great so far. Dr. Schoorman’s lectures are very engaging—everything that he says just makes sense to me intuitively and I don’t feel like I’m in a lecture. He applies things and makes them applicable to the real world.”

The VPMP cohort that started in September will return to Purdue in January for the next module of the program.  To learn more about VPMP, visit the VPMP website or contact VPMP Program Manager Cara Cray by phone at (765) 496-6166 or email at ceasterb@purdue.edu.

The 30 participants in the newest cohort of the Veterinary Practice Management Program started their first weekend module at Purdue in conjunction with the Purdue Veterinary Conference September 29.

The 30 participants in the newest cohort of the Veterinary Practice Management Program started their first weekend module at Purdue in conjunction with the Purdue Veterinary Conference September 29.


This story is part of the 2016 Annual PVM Report.

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