PVM Sponsors Purdue v. Notre Dame Football Game
After enjoying the very popular Elanco / Patterson Veterinary pre-game tailgate, Purdue Veterinary Medicine’s alumni headed to Ross-Ade Stadium. As day gave-way to dusk, temporary stadium lights came on for the traditional rivalry game between Purdue and Notre Dame, which this year was sponsored by Purdue Veterinary Medicine in honor of the College’s first class to celebrate its 50th reunion – the Class of 1963. Excitement permeated the stadium as the crowd welcomed the national TV audience to the ABC broadcast.
It was an ideal setting for the publicity afforded by the game sponsorship, which included recognition during an on-field presentation at a time-out in the first-half, when Purdue Athletic Director Morgan Burke presented the official game ball to Dean Willie Reed, Class of 1963 members John Matchette and Ed Willard, and veterinary student Kyle Shipman of the DVM Class of 2015. The College’s sponsorship also was displayed on the large scoreboard during other timeouts, including on one occasion when the sponsorship credited was accompanied by the song, “Who Let the Dog’s Out?” Additionally, the sponsorship package provided for mentions on the radio broadcast, including a 30 second promotional announcement and a half-time interview with Dean Reed. The College’s logo also was printed on the cover of the game program. Accentuated by plenty of exciting football, in an atmosphere heightened by the ABC-TV coverage, with the Goodyear Blimp flying overhead, the evening proved to be a memorable tribute to an historic occasion for the College.
To view a video of the game ball presentation click here. To listen to a montage of the sponsorship announcements during the radio broadcast, and Dean Reed’s half-time interview, click here. To hear the 30 second promotional spot, click here.