Special Tracks Target Special Interests
The Purdue Veterinary Medicine Fall Conference included several tracks focused on special areas of interest, and included an Aquatic Animal Program; a Professional Development Workshop entitled, “Sharpening Up Your Clinic’s Brand & Enhancing Your Profitability;” a Clinical Pathology Workshop; Vet Tech Specialty Workshops; a Community Service Program focused on Blood Donor Dogs; and a Shelter Medicine Program. Among the most popular sessions were the talks on Shelter Medicine, which covered such topics as “Pediatric Spay/Neuter;” “How to Run a Shelter on a Dime;” and “Behavior Assessments for Shelter Dogs.” Speakers included Purdue Veterinary Medicine alumna Carol Ecker (PU DVM ’64), a retired veterinary practitioner who serves as Executive Director at the Humane Society of Saint Joseph County in Mishawaka, IN.; Dr. Nancy Ferguson (PU DVM ’85), a small animal surgeon and shelter medicine clinician at the Purdue Veterinary Teaching Hospital; and Dr. Sara Bennett (PU DVM 2006), who recently completed a Maddie’s® Animal Behavior Residency at the Purdue Animal Behavior Clinic. The Shelter Medicine Program was sponsored by Maddie’s® Fund.
The Professional Development Workshop also proved popular and included a lunchtime session on the topic: “Can Practice Success Impact Scholarships AND Your Retirement?” The session began with a presentation by Dr. Richard Goebel (PU DVM ’68), a retired veterinary practice owner and former director of the Veterinary Teaching Hospital at Purdue, who also co-founded the Veterinary Management Institute (VMI). Dr. Goebel reviewed principles of successful practice management and shared how the integration of sound business practices can allow practitioners to fully fund their retirement while also funding scholarships and assuring well paying positions for new associates. The session concluded with a panel discussion that included two Purdue Veterinary students who talked about the cost of a veterinary education and the impact of veterinary student financial aid. Other topics covered during the day-long Professional Development Workshop included “What is your ‘brand’ in the eyes of your clients?” and “Increasing Private Practice Revenue through Diversity.” The Professional Development Workshop was sponsored by Pfizer Animal Health.